Most people know to first search the Web for deals before they buy anything, but it takes some talent (and tips) to make those online searches as fruitful as can be.

The Web is a mighty big place to search. And keep in mind, online deals are not always the best.

Here are tips from ShopSmart magazine:

Start with price-comparison sites. For instance, check out PriceGrabber.com, Shopping.com and Google.com/products. Comb through product reviews to zero in on the best buy for you.

Read user reviews on shopping sites or check out Buzzillions.com. and Epinions.com.

Grab a promotional code. To find promotional codes, go to RetailMeNot.com. or Google the name of the shopping site with the words "coupon code" or "promotion code." For free shipping coupons, go to Freeshipping.org.

Shop retailer sites. To keep on top of special Web deals, coupons and sales at your favorite stores, go to retailers' sites and sign up for their e-mail alerts or RSS feeds where possible.